My client Mira launches at CES

As a tracker fan, this brand has been a lot of fun to work on.

Having been through a series of trackers myself in the past 2 years (UP, Fitbit and Shine) I have weathered the failures of many of them, enjoyed the benefits, too, but have always known they were designed by and for men.

So finally, a fitness tracker designed for women, and inspired by women. From the design of the beautiful bracelet to the fun spunkiness of the Boosts you get from the companion app. Mira is everything a woman wants and needs it to be.

Glad to see the press is recognizing this gap in the market as well, here is a great article from the Chicago Tribune.  Learn more at

Want one for yourself? Get one now at Kickstarter, or get them soon at a retailer near you.