My SuperBowl Favorites

M&M's Brown. I found this spot really fun, and best of all, it actually focused on a product benefit: chocolate in a candy shell. I was actually wishing I had a bag of M&M's last night.



Chrysler: Halftime
I wish I had written this spot. It's beautifully written and it really pulls at your heart and your patriotism. But I have to admit, I kind of thought maybe he was running for President for the first part of it.


GE Turbines
I loved the connection between GE and Budweiser. It actually made the GE spot more relevant and was such a surprising twist, it stuck with me.


Kia Dream Car
My husband starting laughing out loud when the Sandman tripped and spilled all the sand in the sleeping man. His only comment? "Kia? Really?" I thought it was clever, and I actually remember it was for Kia. Maybe because it seems so incongruous?


Betty White
I've always loved Betty White, so every commercial with her in it makes me smile. She's so damn funny. I hope I'm that intelligent and witty at 90!

"Kmart Smart" on SNL

We had a bit of a laugh last night when we saw the Guy Fieri skit on "Weekend Update." Watch this clip to see how 'Guy' uses our Kmart tagline to reply to Seth when he tells him his idea is "smart." (First time I've ever heard a tagline I wrote on SNL! Ha!)

Anyone else addicted to Pinterest?

So I'm suddenly in love with Pinterest. It's part scrapbook, part Twitter and part Facebook all rolled up into one nifty app that relies more on visuals than texts and tweets. I like that I can create boards of everything from ads I love to recipes I want to try to neat examples of typography. Because each topic has its own board, I can use it for personal and professional collections.

I traveled to Springfield, Illinois last weekend with the hubby to visit the Abraham Lincoln Museum and assorted historical sites. Within minutes of posting a pic of myself in front of Abe's house, it had been repinned by others to a number of different boards from one titled "Places I've Been" to one titled "Color Palettes." It's interesting to see how many different uses and applications one photo can be when shared in this kind of forum.

Anyone else in love with this one yet?

New Holiday Campaign

Here are our tv spots for this year's holiday campaign for Kmart! (English plus a Spanish versions!) We've been singing the song for weeks now - its pretty catchy! :-)