Hellman's ReciTweet

I just ran across this video and wow do I love this idea! 

Half the battle with making dinner is know what to do with the random items you have in your fridge, the other half is not wanting the same old thing every night. Hellman's made a smart move with this campaign in Brazil where consumers tweet any ingredient with #PreparaPraMim (Prepare For Me) and Hellmann's replies with a recipe

Hellman's claims that with only 9 ingredients you can make over 360,000 recipes!