Monday, August 15, 2011

Back-to-School Shopper Report

Integer just released the latest issue of their on-going shopper study, The Checkout, today. Of interest is that while advertisers are promoting Back-to-School items earlier than ever, shoppers are waiting longer to do their actual BTS purchasing.

Shoppers also still rely very heavily on store circulars to help them identify items they want to purchase and where they want to shop, indicating that tried-and-true tactics continue to work in this mobile age.

Retailers and even CPG companies could win big, the study suggests, by adding some urgency to their early promotions with shorter deadlines to prompt purchasing sooner.

Given the state of the economy it will be interesting to see the final BTS sales results come September.