Shoppers also still rely very heavily on store circulars to help them identify items they want to purchase and where they want to shop, indicating that tried-and-true tactics continue to work in this mobile age.
Retailers and even CPG companies could win big, the study suggests, by adding some urgency to their early promotions with shorter deadlines to prompt purchasing sooner.
Given the state of the economy it will be interesting to see the final BTS sales results come September.
