Monday, August 10, 2009

I'm Flipping for Ben & Jerry's Flipped Out Facebook App

¡looɔ sı sıɥʇ ,ʍoʍ ˙pıp ı ƃuıɥʇ ǝɯɐs ǝɥʇ ƃuıʞuıɥʇ ʎlqɐqoɹd ǝɹɐ noʎ sıɥʇ pɐǝɹ uɐɔ noʎ ɟı

To help promote their new FlippedOut Sundaes, Ben & Jerry have posted a FlipMyText app on Facebook. They're supporting the online effort with a FlippedOut mobile truck tour offering free samples.

You know what I love about this? It's fun, it's engaging and best of all, it's relevant. From the truck, which has an upside down truck cab, to the advertising, to the app, it's all connected. The new "Flipped Out" sundaes are pretty cool, too. Open the package, flip them over, push the sundae out into your bowl and dig in.

It's simple, fun and makes me smile. Just like an ice cream sundae. :)