Tuesday, December 09, 2008

Unique new sampling idea in Austria

Cool new idea in Austria -- one of my fav countries to be sure -- where Northland affixes some of their winter gear products to billboards every day and encourages people to take them and try them out for free. They even have video on their website showing what lengths some people are going to to snatch the freebies. Lots of great PR on this and great trial device. Wish I'd done it.