These are some of my favorite viral videos. When we consider how people are using these videos, in place of tv programming and other media, we begin to understand how advertisers can fit within this world. I spend at least twice as much time online watching videos as I do watching tv.
And the shorter length of most online videos makes me think of what USA Today did to newspapers: they abbreviated it. Instead of long articles, they brought us quickly digetible, bite-size articles. Very similar to what viral videos are doing today, I think.