What I love about method is that the packaging is so beautifully designed, and still really functional - and of course "green." Hard to make that kind of thing stand out on the shelves of regular retailers, however. So the folks at method created pop-up retail installations this past spring and summer. Using the products as decór, they created the kind of 'visual' candy the entices people into wanting to know more about the products.
What's more, method created what they called 'chemical amnesty,' allowing consumers to bring in their old toxic products and exchange them for the earth-friendly method products.