Thursday, August 09, 2007

Barbie Gets Her Own Boutique at FAO Schwarz



FAO Schwartz unveiled it's Barbie "Styled by Me" boutiques today, where girls can design their own Barbie doll - complete with hair color, skin tone, fashions, accessories and even a doll case. This goes a long way to helping Barbie remain relevant in a world dominated by an abundance of other dolls and action figures.

Furthering the fun is a "fashion show" where girls can send their new Barbie down a miniature runway. This kind of retailtainment coupled with customization is sure to be a hit.