Unilever recently conducted a research study on Consumer Shopping Trips which revealed that "Quick Trips" now make up 62% of all store visits. These quick trips are a result of a time-pressed consumer and are often made for a single meal. In addition, grocery stores capture 84% of all of these "single meal"-focused quick trips. Despite that, other channels are gaining ground.
This study also provides new insight into "stock up" trips and "fill in" trips which round out the "reasons for store visit." Crossing all channels, this study gives us some good insight into how, where and when to speak to our consumers.
Click here to view or download this study.
Comments? Questions? Additional info to share? Let me know!