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Nielsen Report on Channel Blurring
We all know that the value retailers are grabbing more and more consumer dollars, particularly in "quick trips" for a few fast items. This report from ACNielsen also points out the increase in the drug channel's share of quick trips, combined with the add-on power of CPG purchases to shopping trips in the mass channel. TARGET, for example, is increasing their food & bev depts by 50% in most stores.
Click the image to download this executive summary for more info on this study by Nielsen.