Supervalu opens Organic Store

Organic is becoming more and more important to the grocery channel, and the new Supervalu "SUNFLOWER MARKET" store takes it to a whole new level.

This store is located in Indianapolis and will carry natural and organic products at a value price. The higher price of organic foods is a common obstacle for consumers who want to make healthier choices, and Sunflower Market is a smart bet to make on those consumers. This store will serve as the prototype for 50 new stores to be rolled out in the next 5 years.