tag:blogger.com,1999:blog-256221632012-02-06T09:39:50.887-08:00New, cool and just plain interesting things in the world of advertising,<br>marketing, promotions, design, typography and more. Be not afraid. Life is hard. But you are strong. Luke 2:10 Job 30:25 2Chron 15:7webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comBlogger631100tag:blogger.com,1999:blog-25622163.post-31236552594102324182012-02-06T09:23:00.000-08:002012-02-06T09:39:50.899-08:00

M&M's Brown. I found this spot really fun, and best of all, it actually focused on a product benefit: chocolate in a candy shell. I was actually wishing I had a bag of M&M's last night. Chrysler: HalftimeI wish I had written this spot. It's beautifully written and it really pulls at your heart and your patriotism. But I have to admit, I kind of thought maybe he was running for President for

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-48227623588928100312012-01-30T19:18:00.000-08:002012-01-30T19:25:49.807-08:00

So I'm suddenly in love with Pinterest. It's part scrapbook, part Twitter and part Facebook all rolled up into one nifty app that relies more on visuals than texts and tweets. I like that I can create boards of everything from ads I love to recipes I want to try to neat examples of typography. Because each topic has its own board, I can use it for personal and professional collections.I traveled

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-39521506891304845582011-11-12T06:12:00.000-08:002011-12-04T16:27:55.257-08:00

Here are our tv spots for this year's holiday campaign for Kmart! (English plus a Spanish versions!) We've been singing the song for weeks now - its pretty catchy! :-)

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-79098165486144454642011-10-27T05:26:00.000-07:002011-10-27T06:59:53.740-07:00

I'm at TEDMED in San Diego this week, where my mind is literally being pushed beyond its capacity and its ability to understand. It's amazing! The creativity and ingenuity being shared is astounding. On Tuesday I watched a paraplegic man walk across the stage wearing a robotic device. Yesterday I saw a prosthetic retina that can help give people back their sight. We heard about how surgeons

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-90591679152855618462011-10-16T07:03:00.000-07:002011-10-18T05:12:33.679-07:00

Here is a great example of how much fun you can have with a local hardware store. I love the writing. It's proof that you can absolutely have fun and write engaging content on any subject. Even zombies.One of my favorites FAQs:"Which is better for protecting myself against zombies, a Phillips head screwdriver or a flat head screwdriver?"All screwdrivers would work equally well in this instance,

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-66837753893025517432011-10-05T18:37:00.000-07:002011-10-07T06:47:58.108-07:00

From my first Mac Classic in 1991through every Clamshell, iPod, iPhone & iPadApple has been an important part of my lifefor over 20 years.Thank you Steve Jobs.“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-75812491057087966452011-09-24T16:51:00.000-07:002011-09-24T18:35:59.670-07:00

I loved this article on MobileINSIDER by Steve Smith. Like Steve, I'm a tech geek who loves new apps and everything having to do with connecting that little mobile device to shoppers in-store. But like Steve's wife, I also find most of them absolutely useless when I'm shopping. (And as a wife, I get to do all the shopping.)Interestingly, I have the CardStar app on my iPhone to store all of my

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-48616110810251944152011-09-21T16:22:00.000-07:002011-09-21T16:31:47.179-07:00

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-37590132166703367912011-08-23T12:17:00.001-07:002011-08-23T12:18:34.577-07:00

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-28567913802149968342011-08-15T13:18:00.001-07:002011-08-15T13:19:58.594-07:00

Integer just released the latest issue of their on-going shopper study, The Checkout, today. Of interest is that while advertisers are promoting Back-to-School items earlier than ever, shoppers are waiting longer to do their actual BTS purchasing. Shoppers also still rely very heavily on store circulars to help them identify items they want to purchase and where they want to shop, indicating

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-75759020544425401362011-08-02T07:35:00.001-07:002011-08-02T08:25:42.622-07:00

Yesterday my new iPad2 fell to the ground amid gasps of onlookers. At first I wasn't too worried because most of my Apple stuff has fallen a time or two without injury. But not this time. It landed right on the corner of the iPad and *CRUNCH* went the glass.The sad story does not end here. Thankfully.This morning I went to the Genius Bar (at the suggestion of the Apple tech I called last night)

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-65412191359809330732011-07-27T08:14:00.000-07:002011-07-27T08:28:43.022-07:00

The results of a new study are going to be released in an upcoming issue of the Journal of Consumer Behavior that outlines what is being called the "consumer doppleganger effect." It has been most profoundly demonstrated by Moms who "mimic" their teenage daughter's sense of style and fashion."It is not merely the mimicking act that is conscious,"says Dr. Ayalla A. Ruvio, the lead author and an

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-39917007239849208792011-07-21T11:02:00.000-07:002011-07-21T11:47:20.412-07:00

NRF's report is in, and the news isn't pretty. It should, however, be expected.Although the worst of the recession is over, a shadow of insecurity still remains when it comes to how the economy will impact consumers’ back-to-school plans. According to the survey, Americans are compensating for the economy by purchasing more store-brand or generic items (39.9%), comparison shopping more online (

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-83611200234415738382011-07-18T15:53:00.000-07:002011-07-18T15:55:46.896-07:00

"Adversity has the effect of eliciting talents which, in prosperous circumstances, would have lain dormant." - HoraceSeems like our best thinking always does come under the most insane pressure, doesn't it?

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-46511339638596686512011-07-16T13:14:00.000-07:002011-07-16T13:45:24.663-07:00

Brands are spending big bucks in social media marketing to create engagement, awareness, consideration, even brand preference. Yet news from an article in eMarketer this week shows us that the majority of folks "are comparing prices and talking about sales and specials with their social network friends and followers." Combine that with the rise in digital and online coupon usage and it makes me

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-12221896707435694042011-07-14T07:58:00.000-07:002011-07-16T13:14:44.082-07:00

Had to share this quote from Brian Sozzi on wstreet.com last week, because, as marketers, if we don't understand what the consumer is facing and feeling, we have no chance of connecting with them. The economy is going to effect how Mom shops, especially right now for back to school. She still has to purchase - her kids need clothes and supplies - but she is going to be a helluva lot smarter

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-86417403286485797622011-06-24T15:26:00.000-07:002011-06-24T15:53:04.369-07:00

An old friend from college died very suddenly last week, and as I've done many times in the past couple of years when someone dies, I immediately went to his Facebook page. Everyone he knew was 'congregating' there, with posts of memories and photos, random thoughts about him, inquiries into services, etc.Most interesting to me, however, was how - interspersed with some of our outpouring of

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-24331362393209571622011-06-15T07:20:00.001-07:002011-06-15T07:22:42.106-07:00

Last week I participated in an event for the PMA here in Chicago where I helped facilitate a round-table discussion on Networking. What was interesting is that while Millenials are great at connecting TO people, they are not always so sure how to connect WITH them. When it comes to tapping into their own network of friends, colleagues and others, they are simply at a loss for how to even

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-7848994081667773492011-05-03T19:19:00.000-07:002011-05-03T19:25:45.790-07:00

Sure this was written as advice for young designers, but it really applies to all creatives. One of my favs is "content is still king." You know, content has always been king. And regardless of what medium is hot/new/now, it will always be so. As a writer, I take delight in that.You can order one of these posters by clicking the image above. Quite cool.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-20679046401841894162011-04-06T06:25:00.000-07:002011-04-06T06:28:14.572-07:00

Perfect cast, well directed and spot-on with the humor. I want to see a dozen more of these! Interestingly, I also bought Athenos Hummus last week. (It's also nice to know that Greek yiayias are a lot like Polish babcias and Irish Nanas.)

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-84612475413526898872011-01-26T17:17:00.001-08:002011-05-06T10:19:36.902-07:00

A very interesting pairing of news articles I saw today on a website. Makes me think that if I were a recruiter, I'd know exactly how to make some cash in the coming months.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-52458052480625379732011-01-13T06:51:00.001-08:002011-01-13T12:05:09.271-08:00

As a creative person, in both job title and nature, I've always been acutely aware of the fact that creation takes time, and it takes focus. While many want to believe that you can simply toss a concept out to a creative person and have them instantaneously volley back brilliance, it just isn't true.It also isn't true that creativity thrives in the middle of absolute chaos and disorder. While

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-32979998748353976452010-12-08T07:13:00.000-08:002010-12-08T07:19:40.953-08:00

I just read the AdFreak article, "21 Ads That (Almost) Make You Miss the '80s" and ran across an old favorite - the Snoopy Sno Cone Machine commercial. All I can say is that this spot made me want that machine - and I got it for my birthday. It brings back such feelings of happiness that my cousin bought me another one for Christmas a few years ago. And yes, the machine still sucks. But boy do

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-36482337527178179382010-08-05T17:02:00.000-07:002010-08-05T17:03:45.768-07:00

Ok, so now I can't wait to see the stupid Quizno's kitten commercial. It still hasn't made me visit a Quizno's... but seriously.... it's growing on me. It really is.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-10982505327534685412010-07-20T07:19:00.000-07:002010-07-20T07:39:41.449-07:00

Ours is a hard job, to be sure. We need to strike the proper balance between engaging the viewer and selling our client's products and services. Anyone who thinks it's easy, probably never had to do it for a living. So most of the time, I give a lot of leeway to spots or ads that hit me as peculiar, because, after all, these poor bastards face the same challenges I do. And we've all had a

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-24750506949243256922010-05-05T19:45:00.000-07:002010-05-05T20:32:56.981-07:00

"A well-constructed brief will allow for serendipity, unpredictability, and the capricious whims of fate, for that is the creative realm from which breakthrough ideas emerge." - Tim Brown, "Change By Design."I can't remember the last time anyone went on and on about a well-written brief, but without them, creative minds are not properly fed. Perhaps the unsung hero of the agency world,

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-31972154398976481872010-04-09T06:27:00.000-07:002010-04-09T06:54:01.959-07:00

I am now 6 days into iPad ownership. In fact, I am using it to write this entry. And all I can say is wow. First of all, I'll admit I'm a tech geek and Apple junkie. My 1990 Mac Classic has a place of honor in our guest room, much to my husband's chagrin. And yes, I own many Apple 'firsts' from the first Mac clamshell to the iPod, iPhone, and now the iPad. When I got the iPhone, I declared to

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-79108168024605712852010-01-26T11:23:00.001-08:002010-01-26T11:58:51.147-08:00

I remember being in college and being so moved by the words of advertising writers. Inspired! Encouraged! Challenged, even! Some of my favorite quotes were typed up and posted on my desk so I would see them daily.“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-50222671167180812392010-01-07T07:59:00.000-08:002010-01-07T09:47:50.254-08:00

I just read an article in the NYTimes, "Infomercial Products Take One on the Chin," about the February issue of Consumer Reports which will reveal that many infomercial products are found lacking in product quality, and fall short of what they promise they will do on TV.The article is a good read, and it admits that infomercials work. Something many of us have long known. It also presents an

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-7061171618327785882009-11-06T06:47:00.000-08:002009-11-06T09:50:42.356-08:00

I watch Fox News every evening as if watching a game show, shouting out every typo and grammar error as though a prize awaits me at the end of the newscast. I've recently also taken to commenting on their poor type layout, not solely reserving my criticism for their poor command of the English language and proofing abilities. I'm absolutely convinced that their CG is in the hands of some big

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-63936009191237879072009-11-03T12:50:00.000-08:002009-11-04T06:56:35.721-08:00

I recently ran across this article "A Plea to All Creatives: Stop Going to Work" by Joe Duffy and I loved it. I find myself regularly reminding my team that there is a whole world outside where inspiration and contemplation abound. We are blocks from the Museum of Contemporary Art here in Chicago (free on Tuesdays.) A short jaunt from the Art Institute of Chicago (free on Thursdays). And we are

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-2480069862332818072009-10-24T05:02:00.000-07:002009-10-24T05:04:03.032-07:00

I've always loved this quote and I just ran across it again today and wanted to share it:"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."- David Ogilvy

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-4912463144335290612009-09-11T16:24:00.000-07:002009-09-16T06:52:58.555-07:00

I had an intriguing question posed to me the other day: "How can you possibly lead and manage a group of creative people who are all so different" It's indeed true that creatives are not alike. While people may instantly equate creativity with an artsy, contemplative person with a bohemian flair, the truth is far more interesting.I don't often stop to consider the variations of personality,

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-2627178095133571672009-08-10T19:06:00.000-07:002009-08-10T19:31:36.357-07:00

¡looɔ sı sıɥʇ ,ʍoʍ ˙pıp ı ƃuıɥʇ ǝɯɐs ǝɥʇ ƃuıʞuıɥʇ ʎlqɐqoɹd ǝɹɐ noʎ sıɥʇ pɐǝɹ uɐɔ noʎ ɟıTo help promote their new FlippedOut Sundaes, Ben & Jerry have posted a FlipMyText app on Facebook. They're supporting the online effort with a FlippedOut mobile truck tour offering free samples.You know what I love about this? It's fun, it's engaging and best of all, it's relevant. From the truck, which has

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-44276266812681630852009-08-03T10:57:00.000-07:002009-08-03T10:43:23.769-07:00

"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera." - David Ogilvy

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-26013978988287031762009-08-02T05:32:00.000-07:002009-08-03T10:42:16.216-07:00

Just read this article in Adweek about retailers 'missing' big opportunities to market in store. Of particular interest is the statement that "brands get too promotional and miss the bigger picture of consumer engagement in the store, while retailers lack the more nuanced shopper insights that brands can provide."The suggestion is that brands and retailers work together for a better in-store

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-3472266877792483332009-07-17T09:50:00.001-07:002009-07-17T09:57:36.428-07:00

Loblaw in Canada just announced that it is offering a money-back guarantee for shoppers who switch from select leading brands to President’s Choice private-label items at all of its stores in Canada.Loblaw provided price comparisons in their circular today, showing how much more affordable their comparable President’s Choice items are versus national brands. Shoppers who buy the President’s

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-52304948585185879862009-07-15T07:57:00.000-07:002009-07-17T09:58:07.490-07:00

If you haven't seen this yet, it's a remarkable example of how consumers can impact a company's brand and reputation with social media. To be sure, it mainly works because we empathize with the guy who was mistreated and TRIED to get United Airlines to fix the problem. And we have all been in a situation like this where the person we need help from refuses to help. And most of us WISH there was

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-19373552713848159962009-07-14T09:54:00.001-07:002009-07-14T09:55:25.674-07:00

Great video clip from 2006 TED Conference.clipped from mulberrystreet.typepad.com Sir Ken Robinson makes an entertaining (and profoundly moving) case for creating an education system that nurtures creativity, rather than undermining it. Robinson is author of "Out of Our Minds: Learning to be Creative", and a leading expert on innovation and human resources. (Recorded

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-11620382021963117352009-05-14T08:04:00.000-07:002009-05-14T16:13:21.136-07:00

I recently read this article from Planet Typography about the impact that one class in Typography had on Steve Jobs, and thus on the typography of Mac and essentially all computer systems as we know them today.It's hard to have a conversation in an agency today about typography without a young creative speaking in terms of fonts. Specifically, the numerous ones loaded into his or her system. But

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-49035973937013947132009-04-02T11:20:00.001-07:002009-04-02T11:41:14.807-07:00

I found myself with a number of colleagues last night, discussing the merits of social media and the “demise” of mass media, particularly newspapers. Interestingly, I was surrounded by people with a voracious appetite for all things Facebook, many arguing that they read Facebook more often than any newspaper or website, and claiming it to be their most important information source. I’ve been on

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-12284341650211820852009-03-30T11:32:00.000-07:002009-03-30T11:34:47.559-07:00

I can't stop singing this song, and I am so angry that it cuts off to tell me about the Denny's breakfast special. Sure, I'll eat at Denny's. But let me order the freaking Nannerpuss! I don't understand my obsession with this commercial, but apparently I am not alone. Search for "Nannerpuss" on YouTube and you will find dozens of edited homages to this incredibly edible friend.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-33220275252697785352009-03-23T08:28:00.000-07:002009-03-23T08:32:48.850-07:00

Since the moment I first saw this commercial it has been stuck in my head. "Give me back my filet-o-fish, give me my fish..." I had to Google it because I had only seen the :15 version, but it runs all the time to the point that I am singing it all day when I am at work, in the car, everywhere. Having now seen the :30 (below) I understand that the fish is mad at the guy for eating fish. But

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-50920659603494783392009-02-28T11:15:00.000-08:002009-03-02T15:21:47.061-08:00

Yeah, the universe of people who would see this might be small, but the talk value alone could be amazing. Talk about knowing how people work - this idea combines our love of free WiFi with our overall voyeuristic nature to create one amazing brand experience.Click the image below to check it out!

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-79146073581590703352009-01-11T09:43:00.000-08:002009-01-21T10:08:21.367-08:00

I love this spot.It does such a great job of connecting with the consumer and really illustrates the emotions parents have when their kids start driving. Show this to any parent of a 16 year old and their eyes will well up with tears. It also reinforces that State Farm understands how their customers feel, and it promotes their Steer Clear teen driving initiative and teen driving website.The

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1888167827453616092008-12-09T20:09:00.000-08:002008-12-09T20:12:15.710-08:00

Cool new idea in Austria -- one of my fav countries to be sure -- where Northland affixes some of their winter gear products to billboards every day and encourages people to take them and try them out for free. They even have video on their website showing what lengths some people are going to to snatch the freebies. Lots of great PR on this and great trial device. Wish I'd done it.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-12951488662276886722008-09-25T09:34:00.000-07:002008-09-25T09:35:56.528-07:00

Our YouTube Channel Back-to-School program for Kmart got some play on ABC News online.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-45415819659748349222008-07-25T07:38:00.000-07:002008-09-25T07:49:20.651-07:00

What I love about method is that the packaging is so beautifully designed, and still really functional - and of course "green." Hard to make that kind of thing stand out on the shelves of regular retailers, however. So the folks at method created pop-up retail installations this past spring and summer. Using the products as decór, they created the kind of 'visual' candy the entices people

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-7467492326459129012008-07-21T06:42:00.000-07:002008-07-22T07:08:30.190-07:00

These are some of my favorite viral videos. When we consider how people are using these videos, in place of tv programming and other media, we begin to understand how advertisers can fit within this world. I spend at least twice as much time online watching videos as I do watching tv.And the shorter length of most online videos makes me think of what USA Today did to newspapers: they abbreviated

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-59086993054990102952008-06-19T02:00:00.000-07:002008-06-19T02:03:50.128-07:00

Pretty damn funny.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1538159714371028712008-06-16T02:25:00.000-07:002008-12-08T14:55:42.067-08:00

I expect this work for HBO Voyeur to win more awards. It's brilliant - they took over the side of a building and created special content and actual movies for people to watch and even interact with online. Proving they are the ultimate storytellers. HBO VOYEUR

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-87056277557158712312008-06-12T02:21:00.000-07:002008-06-19T02:23:12.282-07:00

What an amazing view we have from our judging room here at Cannes. Things are still quiet... the rest of the ad world has not yet arrived. I'll be blogging on Cannes on the Adweek site. Check it out here - Le Freaque.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-90766295378939683862007-08-09T12:27:00.000-07:002007-11-09T12:33:41.759-08:00

FAO Schwartz unveiled it's Barbie "Styled by Me" boutiques today, where girls can design their own Barbie doll - complete with hair color, skin tone, fashions, accessories and even a doll case. This goes a long way to helping Barbie remain relevant in a world dominated by an abundance of other dolls and action figures. Furthering the fun is a "fashion show" where girls can send their new Barbie

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-32096229945463926952007-06-04T07:22:00.000-07:002007-06-04T07:28:10.697-07:00

This may be old news to some of you, but in 2005 the Denmark Smukkeste Festical introduced a new concept called CAN SLEEP®. Basically, it's an 11 foot beer can you can rent out to sleep in while at the festival. It hs a locking door and a table, chars and working area, along with a ladder that takes you up to the sleeping loft. You can even open the sunroof on top to see outside.Sponsors of

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-25693030492515572202007-03-29T15:58:00.000-07:002007-03-29T16:09:43.106-07:00

There's a new cosmetics salon in Tokyo called Club C. where consumers can come in & try various cosmetics and beauty items, all without buying a thing. It's a new concept in 'tryvertising' that's manufacturer-supported.Consumers are encouraged to compare different products, try new products, and make lists of items they want to purchase later in stores or online. There are no salespeople at Club

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-81883208267968291462007-02-02T07:38:00.000-08:002007-02-02T09:09:16.168-08:00

Unilever's study last May revealed that "quick trips" have become the regular way consumers are shopping. (See link to "Quick Trips" blog article in the sidebar.) Now, IRI data is showing that 68% of those "quick trips:" are being captured by the drug store channel. Not surprising, perhaps, is that skin care was the growth leader, in the HBC category, followed by hair care. But growth of all

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1165423504959198172006-12-06T08:20:00.000-08:002006-12-06T08:56:49.400-08:00

Now here's an interesting idea. Charmin has created the "Ultimate Charmin Family Experience" in the heart of Times Square, with 20 clean & roomy restrooms for families to use while shopping and visiting NYC. Calling it "Charmin's Gift to New York," Charmin is really making a big difference in the lives of their consumers. Have you ever shopped with a kid in a major urban area? I won't use the

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1147731108992502622006-05-15T15:04:00.000-07:002006-05-15T15:29:03.666-07:00

We all know that the value retailers are grabbing more and more consumer dollars, particularly in "quick trips" for a few fast items. This report from ACNielsen also points out the increase in the drug channel's share of quick trips, combined with the add-on power of CPG purchases to shopping trips in the mass channel. TARGET, for example, is increasing their food & bev depts by 50% in most

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1146673046576135772006-05-03T09:04:00.000-07:002006-05-03T09:19:50.306-07:00

Unilever recently conducted a research study on Consumer Shopping Trips which revealed that "Quick Trips" now make up 62% of all store visits. These quick trips are a result of a time-pressed consumer and are often made for a single meal. In addition, grocery stores capture 84% of all of these "single meal"-focused quick trips. Despite that, other channels are gaining ground.This study also

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1146172069393730662006-04-27T14:03:00.000-07:002006-04-27T14:07:49.403-07:00

Organic is becoming more and more important to the grocery channel, and the new Supervalu "SUNFLOWER MARKET" store takes it to a whole new level. This store is located in Indianapolis and will carry natural and organic products at a value price. The higher price of organic foods is a common obstacle for consumers who want to make healthier choices, and Sunflower Market is a smart bet to make on

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1144718769640107352006-04-10T18:24:00.000-07:002006-04-10T18:26:09.650-07:00

This YAHOO! Billboard looks like an old motel sign - and it's advertising YAHOO! Travel. Clever use of outdoor advertising, especially when you consider how ubiquitous and boring most outdoor ads are these days. Saw this in San Francisco.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1144439068647594052006-04-07T12:39:00.000-07:002006-04-07T12:44:28.660-07:00

Check out CREATIVE'S Promotion Audit for Feb/Mar 2006 and see some of the newest promotion uses of display at retail. The item shown above is a unique new tester display to launch the new Silver Rain fragrance.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.comtag:blogger.com,1999:blog-25622163.post-1144440320254005822006-04-05T13:02:00.000-07:002006-04-07T13:20:38.346-07:00

Weaves, wickers, flames and whips? It's hard to predict what trends are coming, especially when it comes to logo design. Take a peek at "LogoLounge.com’s Third Annual Visual Trends Report" from Graphic Design.

webjanethttp://www.blogger.com/profile/12917092081799040662noreply@blogger.com